Internet advertising is use to promote websites by increasing their visibility in search engine result pages through the search engine optimization (SEO), Paid Listing, contextual advertising. Paid listing is most common and effective technique to promote your business.
Pay Per Click.(PPC) is a form of internet advertisement which will help you to increase your site visibility in search engines, in more simple words : Its internet advertisement where advertisers pay for visitors on cost per click basis. Pay Per Click (PPC) advertising has been considered the most reasonable and money-making advertising tool. PPC ads also known as Sponsored listing.
PPC is totally different from organic SEO.PPC ads can instantly generate visibility of your website by placing them on Search Engine Result Page for the desired keywords. Google, Yahoo,Bing are some of the top most search engines preferred by many sponsors for PPC campaign. Whenever the advertisement link or add is clicked by end user, the advertiser gives a proposed price to the search engines.
PPC Campaign can create powerful source to promote and to sell your product. And it also helps to increase website popularity among the internet users.
Source: http://www.samiksha.in/2010/09/benefits-of-ppc-advertising/
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